5 Inspiring Beauty Influencer Campaigns in 2021
Posted: Tue Jan 21, 2025 6:11 am
For a few years now, influencer marketing has become an essential tool in the beauty sector, which is expected to be worth $511 billion by the end of 2021 (source: Kolsquare study, 2021). The importance of partnering with reputable influencers is felt more than ever for brands, in a sector where almost 86% of sales are made directly online. Today, we are going to analyze 5 of the best influencer campaigns in the beauty sector in 2021, to get inspiration and lessons for your future influencer marketing campaigns.
Influencer marketing: the beauty sector in some key figures
In 2021, Kolsquare launched a major study on influencer marketing in the beauty sector in order to identify brand behaviour and highlight future trends. After analysing almost 2 million Key Opinion Leaders throughout 2020, here are some of the lessons that have emerged from this study:
In 2021, Kolsquare launched a major study on influencer marketing in the beauty sector in order to identify brand behavior and highlight future trends. After analyzing almost 2 million Key Opinion Leaders throughout 2020, here are some of the lessons that have emerged from this study:[hubspot type=cta portal=7208750 id=32b4ebc0-452d-4e1a-a385-08eb67d976d2]
In 2020, there were over 1 million beauty-related posts on social media, 90% of them on Inst risk managers email database agram . However, it is on TikTok that beauty-related posts get the most engagement, with an average engagement rate of 4.9%, compared to just 1.07% on Instagram.
Content format
Images are the most popular format, used in 85.9% of cases , compared to just 10.3% for video. Although we are seeing a strong increase in the use of Stories and Reels on Instagram .
The typical audience
In 70% of cases , the typical profile of a beauty influencer's follower is a woman between 25 and 34 years old . It should be noted that, regardless of their demographic group, almost 90% of Instagram users follow a brand or company.
Influencer marketing: the beauty sector in some key figures
In 2021, Kolsquare launched a major study on influencer marketing in the beauty sector in order to identify brand behaviour and highlight future trends. After analysing almost 2 million Key Opinion Leaders throughout 2020, here are some of the lessons that have emerged from this study:
In 2021, Kolsquare launched a major study on influencer marketing in the beauty sector in order to identify brand behavior and highlight future trends. After analyzing almost 2 million Key Opinion Leaders throughout 2020, here are some of the lessons that have emerged from this study:[hubspot type=cta portal=7208750 id=32b4ebc0-452d-4e1a-a385-08eb67d976d2]
In 2020, there were over 1 million beauty-related posts on social media, 90% of them on Inst risk managers email database agram . However, it is on TikTok that beauty-related posts get the most engagement, with an average engagement rate of 4.9%, compared to just 1.07% on Instagram.
Content format
Images are the most popular format, used in 85.9% of cases , compared to just 10.3% for video. Although we are seeing a strong increase in the use of Stories and Reels on Instagram .
The typical audience
In 70% of cases , the typical profile of a beauty influencer's follower is a woman between 25 and 34 years old . It should be noted that, regardless of their demographic group, almost 90% of Instagram users follow a brand or company.