Home feed prospecting using open targeting
Posted: Tue Jan 21, 2025 6:01 am
Search prospecting using open targeting
Home feed remarketing for site visitors
Search remarketing for site visitors
Dynamic targeting using page visits and uk business email list add to carts
Graphic showing the five elements of Pinterest's MECE strategy.
Segmenting, retargeting and prospecting, along with content placements on search and home feeds, have enabled Sephora’s campaigns to reach the right visitors at the right time.
Headspace
Despite only having 14.3 thousand followers, Headspace’s Pinterest feed gets over 850 thousand monthly views. The brand follows one of the platform’s key strategies—Pinterest Boards.
Headspace has created a library of premium mindfulness content with everything from guided meditations to sleep content and breathing exercise. These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find:
Headspace's Pinterest account showing different Pinterest Boards
These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.
The Headspace app doesn’t have a free plan and users can only test it out with a limited-time free trial before they sign up for a subscription. The free content on Headspace’s Pinterest board is a great way to encourage potential users to try before they buy–giving people a preview of what they’ll get if they do choose to subscribe.
Home feed remarketing for site visitors
Search remarketing for site visitors
Dynamic targeting using page visits and uk business email list add to carts
Graphic showing the five elements of Pinterest's MECE strategy.
Segmenting, retargeting and prospecting, along with content placements on search and home feeds, have enabled Sephora’s campaigns to reach the right visitors at the right time.
Headspace
Despite only having 14.3 thousand followers, Headspace’s Pinterest feed gets over 850 thousand monthly views. The brand follows one of the platform’s key strategies—Pinterest Boards.
Headspace has created a library of premium mindfulness content with everything from guided meditations to sleep content and breathing exercise. These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find:
Headspace's Pinterest account showing different Pinterest Boards
These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.
The Headspace app doesn’t have a free plan and users can only test it out with a limited-time free trial before they sign up for a subscription. The free content on Headspace’s Pinterest board is a great way to encourage potential users to try before they buy–giving people a preview of what they’ll get if they do choose to subscribe.