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Or to building loyalty in your contact list. Implementing a properly designed lead nurturing strategy can be essential to winning over and converting your website visitors into potential customers . And ultimately, those who defend you wherever they go. As part of an email nurturing strategy, there are several actions that can be carried out to nurture existing customers. These techniques allow you to strengthen the relationship with your potential customers so that your brand can increase its sales. Newsletters are a fantastic way to share highly relevant content with your audience . But they have one problem, one that plagues many time-strapped marketers: On the one hand, you have enough content published regularly to support a campaign. But you don't have time to offer your user the information that is most likely to be useful to them.


Because there is no right or wrong way to hotmail email list share good information, it’s important to have some guidance on strategy and goal setting—and ultimately, some useful optimization tactics—to create email nurturing flows that help you achieve your goals. TABLE OF CONTENTS What are email nurturing flows? 3 Keys to Success for Email Nurturing Flows Techniques for effective email nurturing flows Drip campaigns for an attractive sales funnel Steps to make email nurturing flows work 1.- Vision 2.- Objectives 3.- Strategy 4.- Tactics How to prepare a lead nurturing flow in practice The power of automation with tools What are email nurturing flows? Email nurturing flows are a concept used to encompass marketing techniques that aim to nurture the relationship a brand has with its potential customers throughout the different phases of the conversion funnel. All of this is always aimed at converting users into loyal customers.