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They value personalization and customer service . They do not make impulse purchases, on the contrary. This segment thinks a lot before making a purchase. , leisure, health and wellness. Email marketing tips for the senior generation 4.0 Email marketing for the senior generation 4.0 content Both email marketing for the 4.0 senior generation and other communication channels are essential today. However, in a world drowning in the noise of social media and the clutter of content, email is still a total success for creating awareness, capturing potential customers and converting leads. In the past few years, unique opens have increased by 28.3% and click-through rates by 23% , according to Silverpop in its “ Email Marketing Metrics Benchmark Study .” And this data is good news for those who are struggling to create email marketing strategies for the senior 4.


0 generation. Email marketing has proven to at&t email list be the channel with the best ROI so far. This is ideal for keeping seniors engaged throughout the decision-making process. Especially with the help of personalized messages that can persuade each user. However, randomly producing and distributing emails will not generate results. There must be a clear strategy from day one to communicate the value of your communities, engage seniors, and achieve results. 1.- Show images that represent them email marketing for the senior generation 4.0 images The selection of visual content that you include in your email marketing strategy for the senior generation 4.0 is very important. In fact, it is even essential to impact your most senior subscribers. with the people in your photos. To connect with each user, it is essential that they see themselves reflected in what they see.