You can also compare your influencer marketing to your competitors, allowing you to see if you stand out or if you need to re-purpose your content.
New contacts created
One of the most important KPIs on LinkedIn is how you build and maintain the growth of your network. The number of people you’ve connected with in the past 7 or 30 days can shape your strategy for what content to share and how many invitations to send.
In this visual KPI example, you get a clear, quick view of the growth of your first- and second-level connections over time.
By comparing these figures, you will get an overview of your overall growth . All that remains is to define concrete objectives and actions to improve the richness of your network and the connections in your sector.
2. Measure the performance of your content on LinkedIn
Impression and reach on LinkedIn
Another important KPI is the number of views to your page and the number of unique visitors who have visited your company page.
In the LinkedIn interface, you can access these statistics called “view range” and “unique visitors.”
The higher the numbers, the more people have seen your page and the more likely they are to engage.
By comparing your performance over time, you can see how your page is doing and trigger additional actions to improve its performance. The more people have seen your page, the more likely you are to increase awareness and establish yourself as a leader in your industry.
Measuring Engagement: The Soul of LinkedIn
One of the KPIs to keep a close eye on is the engagement rate of your posts.
If the algorithm realizes that your audience is interested in your posts, it will have no choice but to show your content to more people in your audience , but also to new people.
Engagement includes reactions, comments, clicks, shares, and posts. A high influx of “reactions” and comments can mean you’ve produced interesting or innovative content. Keep an eye on posts that generate a lot of buzz to see what type of content your audience is interested in.
To maximize your brand’s influence in b2b influencer marketing, some programs allow you to respond to comments directly from a dashboard. This allows you to foster interaction and build relationships with people who are engaging with your content.
Track clicks and interactions on your website
While engagement, such as sharing and commenting, is a positive sign that your audience is interested in the content you offer, what ultimately matters is that they take the next step by clicking “read more.”
The number of clicks on your Company Page's custom button, and you can calculate the click-through rate by dividing this number by the total number of visitors.
The click-through rate of your posts . In this case, clicks include both links included in finance directors email database list your post and clicks to your LinkedIn page (via your company name or logo). This rate is calculated as a percentage of the total number of views of that post.
By tracking which posts get the best click-through rate , you can identify the content your audience finds most engaging or interesting.
If you trust your promotions only to a Facebook ads or Linkedin ads agency, this is one of the key KPIs to work on with the agency.
Several studies, such as the one by GrowthWorks , show that the number of reactions to posts with a link in the comments is much higher than those with the link embedded directly in the post.
Make sure to use a link shortener (or URL shortener) like bit.ly to make it easier and more readable. Also remember to use UTM parameters to identify the post as a traffic source and the exact number of clicks on the link.
LinkedIn Analytics allows you to measure your click-through rate in two different places:
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