Learn about the types of articles you can publish on your site

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One of the tools that is widely used to increase traffic on websites is publications or posts, which must be planned using a content marketing strategy. For this action to be successful, it must be aimed at achieving specific objectives, diversifying formats and themes, always ensuring that they are eye-catching, of quality and that they consider different factors; the most important is to know your audience, to know what their interests are and what information they need to know . With this in mind, you can now begin to develop proposals; in the meantime, here are some ideas for attractive articles that will help you meet your goals:

Stories of experiences

It is always good to gain the trust of your visitors, one way to do this is by botim database publishing previous experiences or success stories of people who have used the service you are offering. The story can be told by a client, but you can also turn to an expert or professional in the field. For example, if you offer beauty products, it would be best to turn to a renowned stylist or a figure who enjoys greater credibility.

Tutorials (How to)

It is an excellent alternative to encourage a purchase, as it gives the opportunity to instruct a potential buyer, as well as giving him or her creative ideas that he or she may not have known about new uses for the product. If you publish this information in a video, all the better, as it will help you keep the audience's attention and better convey the message.

Listings

In addition to the argument of the articles, the writing and how we present them is also important. The main strength of list-type texts is that they are very agile and easy to read. You can share lists with different topics, for example, that talk about benefits, practical tips for a better experience. They can even deal with things that are not directly related to your subject, but that you know can help the reader.

Competitions

Probably the best way to get someone to do what you want is to offer something in return. The same goes for the Internet world, so a good idea to attract an audience is to make eye-catching contests that involve people, it can be by sending a photo, sharing content, commenting on an article or inviting more people to participate, this way you will gain followers and, in addition, you will make customers live a good experience with their prizes.

Infographics and images

You have often heard that a picture is worth a thousand words. I don't totally agree, but it does help a lot. Articles are greatly enriched when they include explanatory, clear and easy-to-understand images, especially if we know that the user cannot manipulate or approach the product as they would in a physical store. For this reason, it is essential to complement the text with good images and infographics.

Resources or tools

The world of the Internet is all about sharing knowledge and information that can be useful. If you post links to tools that your audience can use, they will be grateful and will surely come back to you in search of more practical information for their business or even their daily lives. By sharing interesting resources and pages, your site itself becomes a useful tool for your visitors.

Reviews

Emphasizing that all these contents must be planned, thinking about answering all the possible questions that a client may have, a good idea is to write reviews. The objective of reviews is to deliver relevant information about a product, highlighting features and secrets that the potential buyer may not yet know.

Finally, to improve the results of your strategy, don't forget to rely on other tools such as social networks, mailing or newsletters, among other tools, that help you spread the word and reach more people.