Whichever wins can be adopted. That's your version A for the next A/B test. You can repeat the test multiple times with a different version B to fine-tune your design options.
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Every element of your digital marketing campaign can be tested. You can test landing pages,live chat buttons, pop-ups, and various elements of your website. However, focus on those that are likely to have the most positive impact on your sales funnel.
Focus your efforts on the web pages or emails that australia consumer mobile number list drive the most traffic. This will help you gather statistically significant results faster. It also allows you to make improvements that impact aa higher volume of your potential clientsor customers.
Then consider the most important features. A/B testing works well for testing and refining small details of your marketing. This can include the following:
General design scheme: Could be a little differentuse of colorimprove engagement?
Titles: Would shorter, stronger titles work? Does adding certain keywords make a difference?
CTA buttons: Can their prominence be improved? What colors are they? How big are they? Where are they positioned?
Offers: What is the impact of a discount offer? Can that offer be presented differently?
Video: Do videos improve user engagement? Do video reviews make a difference?
Images: Which images perform best? Does using more/fewer images affect engagement? Does their size matter?
Copy: Does changing the tone of your copy help?
Product description depth: Does changing the level of product detail change engagement?
What can you test with A/B testing?
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