Types of travel content that works best on Instagram

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Nowadays, it is possible to identify certain types of content in the travel category that tend to work successfully and generate greater interaction with communities on Instagram. In this list we share with you some of the topics that work best and that could be the ideal niche to boost your marketing campaign:

Guides and recommendations
Influencers often share guides and recommendations about destinations, hotels, restaurants, activities, and other travel-related aspects. With these posts on their Instagram accounts, they provide practical information and helpful tips to help followers plan their own trips. They can include lists of the best places to visit, recommended itineraries, packing tips, and more.

Video Instagramers: travel vlogs
Vlogs are videos that document the influencers’ travel experiences . These videos often include first-person shots, narration, tips, and recommendations about the destinations visited. Vlogs allow followers to feel like they are traveling along with the influencer and gain a more detailed insight into the experiences lived.

Read also: Everything you need to know about vlogging in influencer marketing.

Luxury travel
Luxury is a category that has gained great traction among travel Instagrammers. Through their posts and stories, they share their experiences in restaurants, hotels, shops and other luxurious dream places, providing ideas and recommendations to their followers . Thanks to the success of collaborations with influencers and luxury brands from all sectors, they have been seduced by the results, making alliances increasingly frequent.

Traveling families
On Instagram, we can find various profiles of parents who share their traveling lifestyle with their children. These accounts are dedicated to documenting family travel experiences, providing inspiration and advice for other parents and families who want to live the passion of exploring the world together. These profiles usually have a focus on family-friendly destinations and activities, providing useful information on how to travel with children and how to create special memories and connections along the way.

They tend to generate a special connection with audiences thanks to the authenti canadian cfo email database city of the posts, making them the perfect platform for companies to create their own guidelines in a more natural way.

Spanish travel influencer, adventurers or backpackers
Backpacking and adventure influencers share detailed routes and itineraries for exciting, adrenaline-filled trips . These can include mountain hikes, jungle treks, cave exploration, water activities, and much more. They can also provide advice on proper gear, safety precautions, and how to prepare for these adventures.

Inspiring photographs
Instagram is the perfect platform for this type of content creator. Instagram accounts dedicated to travel photography manage to capture wonderful scenery through their cameras. In many cases, these influencers tend to be professional photographers or simply photography enthusiasts, who use composition, lighting and editing techniques to create unique and striking images.