7 tasks that every Content Manager must perform

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A Content Manager is a multitasker. They create, review, and design print and digital content for different clients, such as businesses, organizations, companies, and brands. At the same time, they are experts at communicating with their clients and collaborators. Below, we show you seven tasks that every Content Manager must perform. After learning about them, you will surely want to have one of them on your team.

1.- Develop content strategies. Organization is essential in the day-to-day work of a Content Manager. That is why it is important to generate strategies to achieve the desired objectives. Having a calendar of activities, agreeing on a personal style, and sticking to a budget are some of the key points of your tactics. Without a doubt, they advertising database are very useful for walking on rigid and stable bases; in some way, it is the rudder that will guide an entire manned ship.

2.- Analyze the client and the competition. It is important to know the client for whom the content will be created and in this way, know if the tone should be formal, specialized, friendly, youthful or fun. This will depend on the sector to which the brand belongs; it can be cultural, industrial or food. If it is for a specific campaign, the Content Manager must answer: what is the public that he wants to target with the greatest impact? The competition must also be analyzed, but not to follow their habits and customs, but quite the opposite. Knowing what others do is an opportunity to innovate, propose something different, get out of the box and make a difference.

4.- Create and write the best content . It is clear that a Content Manager is passionate about writing. However, beyond boasting that we write well, it is preferable to demonstrate that we have the ability to create the best content. Sending an impactful, clear and simple message can be quite a challenge. In addition to being attractive, your articles must adapt to different channels such as social networks, blogs, videos, and other formats that the content manager must also look for and propose.

5.- Review, edit and improve. Normally, a Content Manager is in charge of a team of editors. One of their main tasks is to detect opportunities to improve the texts, videos, infographics and images that are delivered to them. A content manager has the ability to turn good work into excellent work. Without a doubt, this is one of the most important tasks that every Content Manager must perform.

6.- Communicate with your team . This task serves to get to know each of your writers, motivate them and inspire them through different means, including constructive criticism. When a relationship based on trust is achieved, it is easier for the Content Manager to delegate tasks and speed up the production process. The Content Manager has a significant amount of knowledge to share, to avoid the most common mistakes among writers. In addition, this activity includes the ability to interview, since a good selection and hiring of the team members will depend on it. On the other hand, the client is also part of the team, therefore, good communication will make it easier to know their needs and expectations in the project.

7.- Measure results. This is one of the most technical activities for a Content Manager. Currently, to measure results and analyze the impact achieved on the web, measurement tools are used that show numbers and graphs, which must be interpreted to offer an attractive report to the client. This measurement can be divided into the different channels used to distribute the content: number of views on YouTube, number of visits to the main site and the reach on social networks, among others. Without a doubt, it is one of the most important aspects of a strategy, as it allows measuring the success of the published content , and knowing if the decisions taken were correct, if they should be maintained or changed immediately.