Cutwater's Instagram post featuring the holiday hotline.

[shaownhasan]

Make your customer care stand out
Beverage brand Cutwater went above and beyond japan business email list for its customers in 2023 by offering a “Cutwater Holiday Concierge” hotline that could be reached via call or the company’s Instagram. The hotline offered tips and tricks to making perfect holiday beverages and was paired with a $10k home bar sweepstakes.


For your own holiday social campaigns, consider how you can improve customer care while also thinking outside the box. Cutwater’s hotline offered customers ways to use their products in new ways and sent a strong message of “we’re here for you” to their audience.

Find playful ways to tap into trends
Walmart got a lot of attention last year for their holiday ad featuring the stars of the cult classic film “Mean Girls,” but their Instagram content throughout the holiday season was also well done. In this example, the brand taps into the ever-popular ASMR trend via a Hanukkah table setting featuring products from Walmart stores.