How to set up an event in GTM for GA4

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Once you have confirmed the measurements with GA4, the setup of GA4 with GTM is complete.

Select "Reports" from GA4 properties
Click on "Real Time"

In addition to the events that GA4 can measure by default, you may also want to set them canadian ceo email lists as custom events. Here we will explain how to set up GA4 custom events in GTM.

1. Set up GA4 event tags
Set up GA4 event tags.

Select the "GA4 Event" tag from the GTM workspace
Set the event name to any name
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2. Set up a trigger
Once you've set up your event tag, you'll need to set a trigger.

Open the trigger and click the "+" in the top right