Adapting email marketing to mobile step

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This type of adaptation guarantees the correct display of emails on any type of device. This type of layout combines the characteristics of both responsive and scalable. Its code is also based on percentages and is very effective in emails that have a lot of text. To put it simply, the content flows from the desktop version to the different screen widths. It is a single type of layout but its content fills the screen as the size of the screen changes. by step Now you have a clear idea of ​​the different options for adapting email marketing to mobile devices. But when you are faced with designing emails with mobile devices in mind, there are a series of tips that can be of great help. So take note of the following tips and increase your openings and conversions in your email campaigns.


1.- Adapt your emails to each email client: multi-screen forex email list emails The first thing to keep in mind when you want to adapt email marketing to mobile is to design emails for multiple screens. This is essential considering that email opening rates on mobile are higher than on desktop. This will also allow you to improve the set of metrics of your email marketing strategy. Another factor to consider is which email clients have the largest market share. According to Litmus Email Analytics, the top 5 are Apple iPhone, Gmail, Apple iPad, Google Android, and Apple Mail. Make sure your email design is compatible with these 5 email clients, as they account for 70% of the market share. You can improve your email adaptability to other email clients later on. In any case, even if these are the main ones, don't forget to analyse which ones your target uses.