Bloggers from 100 to 500 thousand subscribers

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What is a giveaway?
This is a contest like: "Follow me and 50 other accounts and participate in the drawing of a car/apartment/20 iPhones."

In essence, this is how bloggers sell advertising to a large circle of sponsors and other bloggers without recommending specific products or bloggers. For beginning bloggers and various types of scammers, this is a tempting offer, because you can get from 1 thousand to 1 million subscribers at a price of 1 ruble per follower or less.

But the worst thing is that such competitions attract a certain audience - lovers of freebies.

For example, a new blogger has only 10 thousand subscribers. She buys participation in giveaways as a sponsor, and 100 thousand subscribers come to her. But immediately after the contest, they start unsubscribing 5-10 thousand a day. Activity drops. She has no choice but to buy a new giveaway. And this will continue until she has enough audience to start selling her audience to sponsors in regular contests.

In all competitions, participants are asked not only to subscribe, but also to like + comment - this increases ER, which is why we talk about it so much.

It is not very useful for an advertiser to work with such a giveaway. Firstly, the audience is burned out by freebies. Secondly, the indicators are inflated during competitions. Even if they like, it is not for the kuwait email list content, but for the sake of winning.

We at trendHERO have studied 2 groups of bloggers:

From 100 to 500 thousand subscribers
More than 500 thousand subscribers.
The analysis revealed 4 types of bloggers:

1. Red – giveaway. Gained subscribers and activity in competitions.
2. Black — activity from another social network. Tiktok or YouTube
3. Violet ones are suspicious. Their statistics show that something strange is happening. There may be some manipulation.
4. Blue - content. These are either musicians in promotion, or showmen, or wives/girlfriends who have started creating their own content.
Now you will see everything for yourself.