Pinterest Statistics in 2022-2023
Posted: Tue Jan 21, 2025 4:41 am
While on other social networks the focus is often on competitors’ content, Pinterest users come together to inspire each other. This makes Pinterest a lucrative platform for brands to promote products and collaborate with influencers. Read on Kolsquare’s blog for the most important Pinterest statistics for 2022 with a focus on influencer marketing.
Before we dive into Pinterest data for 2022, we also recommend that you check out the summary of other social media statistics for 2022, which you can find on the Kolsquare blog:
Instagram Statistics in 2022
YouTube Statistics in 2022
TikTok Statistics in 2022
Pinterest General Statistics in 2022
In the first quarter of 2022, Pinterest reached 433 million monthly active users worldwide, according to Statista . However, since peaking a year ago, the number of monthly active users has been steadily declining. In 2021, 478 million people used the platform, presumably due to the hype around hobbies and DIY during the Covid-19 pandemic. According to the report, the social network recorded over 100 million monthly active users in 2020, which was also more than in any of the company’s previous fiscal years, according to Pinterest CEO and co-founder Ben Silbermann . Today, with these user numbers , Pinterest ranks ahead of only Twitter and behind Instagram, YouTube, Facebook, and TikTok, among others.
Despite the decline in monthly active users, the number of monthly visitors is vp manufacturing production email database still impressive: 10 million people look for inspiration on Pinterest every month, making the platform the fastest-growing social network. The figure is even more impressive when you consider that Pinterest was initially invite-only . Nine years after its launch in 2010, Pinterest filed for an IPO. By comparison: Twitter and Snapchat followed suit after just six years.
Data from the Pew Research Center shows that in the United States, where Pinterest's largest user base is located, it ranks fourth among the most popular social networks , behind YouTube, Facebook and Instagram. The 86 million American users thus account for 44% of the site's total traffic. After Brazil, with 27 million users but only 8% of traffic, comes Germany with over 15 million, then France with eleven million and the United Kingdom with 8.76 million users in Europe.
Compared to other social networks, Pinterest’s target audience is also different. While Snapchat, TikTok, and Instagram primarily appeal to Gen Z and millennials, 38% of people ages 50 to 64 use Pinterest, compared to just 34% of people ages 30 to 49 and 32% of people ages 18 to 29, according to a survey of Pinterest users in the United States . While Pinterest is especially popular in rural areas, data from the Pew Research Center shows that households earning more than $75,000 ( 40% ) are also the ones who use the site the most.
In addition, more women ( 75% at the beginning of 2022) are using Pinterest. This is mainly due to the platform's focus on home, garden, fashion and services. Pinterest is therefore an interesting network for companies in these areas to consider a campaign or collaboration with influencers.
Before we dive into Pinterest data for 2022, we also recommend that you check out the summary of other social media statistics for 2022, which you can find on the Kolsquare blog:
Instagram Statistics in 2022
YouTube Statistics in 2022
TikTok Statistics in 2022
Pinterest General Statistics in 2022
In the first quarter of 2022, Pinterest reached 433 million monthly active users worldwide, according to Statista . However, since peaking a year ago, the number of monthly active users has been steadily declining. In 2021, 478 million people used the platform, presumably due to the hype around hobbies and DIY during the Covid-19 pandemic. According to the report, the social network recorded over 100 million monthly active users in 2020, which was also more than in any of the company’s previous fiscal years, according to Pinterest CEO and co-founder Ben Silbermann . Today, with these user numbers , Pinterest ranks ahead of only Twitter and behind Instagram, YouTube, Facebook, and TikTok, among others.
Despite the decline in monthly active users, the number of monthly visitors is vp manufacturing production email database still impressive: 10 million people look for inspiration on Pinterest every month, making the platform the fastest-growing social network. The figure is even more impressive when you consider that Pinterest was initially invite-only . Nine years after its launch in 2010, Pinterest filed for an IPO. By comparison: Twitter and Snapchat followed suit after just six years.
Data from the Pew Research Center shows that in the United States, where Pinterest's largest user base is located, it ranks fourth among the most popular social networks , behind YouTube, Facebook and Instagram. The 86 million American users thus account for 44% of the site's total traffic. After Brazil, with 27 million users but only 8% of traffic, comes Germany with over 15 million, then France with eleven million and the United Kingdom with 8.76 million users in Europe.
Compared to other social networks, Pinterest’s target audience is also different. While Snapchat, TikTok, and Instagram primarily appeal to Gen Z and millennials, 38% of people ages 50 to 64 use Pinterest, compared to just 34% of people ages 30 to 49 and 32% of people ages 18 to 29, according to a survey of Pinterest users in the United States . While Pinterest is especially popular in rural areas, data from the Pew Research Center shows that households earning more than $75,000 ( 40% ) are also the ones who use the site the most.
In addition, more women ( 75% at the beginning of 2022) are using Pinterest. This is mainly due to the platform's focus on home, garden, fashion and services. Pinterest is therefore an interesting network for companies in these areas to consider a campaign or collaboration with influencers.