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What is "Bounce Rate" in GA4?
According to the official website, the definition of bounce rate in GA4 is "the percentage of sessions with no engagement." With the transition from UA to GA4, the definition of bounce rate has changed. It is important to correctly understand general manager email lists each indicator when operating a website. To understand the bounce rate in GA4, you need to know what engagement is. We will explain it below.
What is engagement?
The official website states that "an engagement session is a session that lasts at least 10 seconds, has at least one conversion event, or has two or more page or screen views."
In GA4, engagement refers to the actions a user takes on a website or app. In the previous version, UA, a session in which a user viewed only one page was considered a bounce. In GA4, the bounce rate is the percentage of sessions in which there was no user engagement. This allows for more accurate analysis than UA.
Reference: [UA→GA4] Comparison of metrics: Google Analytics 4 and Universal Analytics - Analytics Help
summary
What is "Bounce Rate" in GA4?
According to the official website, the definition of bounce rate in GA4 is "the percentage of sessions with no engagement." With the transition from UA to GA4, the definition of bounce rate has changed. It is important to correctly understand general manager email lists each indicator when operating a website. To understand the bounce rate in GA4, you need to know what engagement is. We will explain it below.
What is engagement?
The official website states that "an engagement session is a session that lasts at least 10 seconds, has at least one conversion event, or has two or more page or screen views."
In GA4, engagement refers to the actions a user takes on a website or app. In the previous version, UA, a session in which a user viewed only one page was considered a bounce. In GA4, the bounce rate is the percentage of sessions in which there was no user engagement. This allows for more accurate analysis than UA.
Reference: [UA→GA4] Comparison of metrics: Google Analytics 4 and Universal Analytics - Analytics Help