If you run an e-commerce business, you've probably asked yourself more than once: how can I increase my lead generation? Contacting potential customers on the web is a challenge due to the massive competition that exists, so you should take full advantage of the facilities offered by the Internet, the main means of communication in our era.
These are the top 5 tactics for lead generation:
1. Loyalty and references
One of the best strategies for generating leads is customer loyalty , that is, encouraging people who have already purchased something on your website to make a repeat vnpay database purchase or leave a review about the product.
You can do this by giving your loyal customers an incentive to return, such as a discount on their next purchase. You can get your users to recommend you by including a gift card for friends and family with their order, or simply ask them to do so.
2. Provide information and interact
Another effective and inexpensive way to generate leads through information is webinars, Twitter Chat, or Google Hangouts. Choose a topic of interest to your audience and give them the opportunity to ask questions and explain their needs, so you can use the opportunity to promote your company, demonstrate interest in finding solutions, and communicate directly with your customers.
Providing useful and free information will make users trust your brand and will organically attract your target audience. You can also try e-books or SlideShare presentations, the trick is to exchange the resources for contact information.
3. Take advantage of social networks
LinkedIn
By searching for specific details such as location, education or work history, you can find like-minded companies or organizations to build relationships with.
LinkedIn groups are a great help when it comes to finding people related to and/or interested in your company. Participate actively in them by sharing knowledge and experiences on the topic, identify people who make constructive criticism and then contact them personally.
Facebook
Instead of spending money on advertising, SEM and other similar services, invest in generating and distributing engaging and relevant content on this platform. With this social network, companies can easily increase their credibility, strengthen customer relationships and increase ROI.
You should also consider advertising with Facebook Ads, it is low cost and automatically finds people who are within your target.
YouTube
Videos are the best allies to enhance emails and carry out “demand generation” strategies. Simply using the word “video” in the subject of an email can increase the number of clicks by more than 7%.
You can do this through short pre-launch videos for new products or services, or by replacing live webinars with on-demand videos that require pre-registration.
4. Use third-party lists
Purchasing validated third-party information, or “lists,” is another tactic that yields great results. When you plan to sell a new item or open a retail outlet, it is essential to know how many people are interested in your venture, and whether they have the necessary conditions to purchase your product or service. By accessing this data, you will be able to determine if your idea is a good fit for your business, before making a large investment.
5. Carry out advertising campaigns
Working with Google AdWords is a quick and easy way to get leads, just follow these steps:
The first thing you need to do is register, which is free of charge.
Then determine your budget, which you can change later.
Choose the keywords or phrases you want to use, if you don't have much idea about this, Google can help you.
Specify the region you want to operate in (local, regional, or international).
Pay only when someone clicks on your ad and goes to your website or landing page .
So the next time you're wondering how to get the most out of your lead generation, remember these 5 tactics and put them into practice.