“Showtimes” Ads

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The TikTok Creator Marketplace (TTCM) is the official branded content collaboration platform on TikTok, connecting brands and agencies with over 800,000 qualified creators around the world. The following updates to TTCM enable brands to more efficiently find creators, activate creators at scale, and measure and optimize campaign performance.

These are the most important updates to TTCM:

The search function and campaign insights integration have been improved , making it even easier to find influencers in the app for your next influencer marketing campaign.
The new recommendation feature “ TTCM Match ” suggests to brands a list of creatives automatically generated according to the brand’s wishes within a maximum of ten seconds.
In the US, UK, Canada and Australia, brands can invite creators to collaborate. They post an invitation on TTCM containing all the details of the campaign, which creators can then proactively apply for.
Through invitation links , brands and agencies can collaborate with any desired creator over the age of 18, even if they are not registered with TTCM. Invitation links also give brands and agencies access to TTCM features such as real-time campaign reporting and performance tools (anchors).
When creatives partner with mobile game providers, they can now add links to download games from the iOS or Android app store via the Games Anchor .
Comment anchor allows you to add clickable links with more information about your partner's product or services and pin them to the top of your comments.
Overall, post-campaign reporting is improved as brands get even more data for branded content. This includes audience details such as audience overlap or interest distribution. Additionally, TTCM informs brands about data from Spark Ads campaigns and provides “better analysis of campaign performance and video audiences” overall.
TikTok Global Event: New Features for Brands
TikTok has announced some new features for brands on the app, including tips, insights and previews of new advertising features.


The new feature called “Showtimes-Ad” is primarily designed to help theaters target younger audiences and get them to return to the cinema. The new ad unit allows users to choose movie times and purchase tickets to their local cinema, all in the app.

The three key elements of the Showtimes feature are

Seamless User Experience – Increased clicks through a designated landing page a r&d directors email database nd fast loading times.
Increased searches for show times : the selection of show times is easy and so is the sale of KArts. Interested parties are redirected directly and conveniently to payment.
Continuous optimization : Ads for viewers can be optimized, improving cost per acquisition and overall performance.
Fostering user engagement through the following features:

Full trailers
Screening times automatically generated based on users' location
Connecting with ticketing partners: Ticket purchases can be managed through partners such as AMC, Atom Tickets, Fandango, MovieTickets.com and Regal.
E-commerce boost at TikTok global event
As part of TikTok's global event, TikTok also announced some new features for the app's targeted e-commerce. For example, the company is establishing product fulfillment centers in the United States.

Additionally, in addition to the immediate benefits for theater chains and film studios, new rules for in-app purchasing behavior will be established