To do this, we need to be agile and move indonesia business email list quickly so we can adapt to the lightning pace of AI innovation. Yet, if we move too fast, we risk creating silos, running afoul of legal and ethical challenges, complicating our tech stack and failing to reach our business goals. That’s why we created our Marketing AI Steering Group—a cross-functional team dedicated to driving strategic, responsible and ethical adoption of AI technology. We are accelerating AI adoption across our team, but doing it in a thoughtful–dare I say mindful—way.
Let’s dive into how AI proficiency, wide-scale adoption and intentionality helps our team anticipate customer needs and empowers them to become best-in-class marketers.
Marketing teams who aren’t getting serious about AI are already lagging far behind. Investments in AI are crucial to making the funnel more performant and making marketers more productive, and that’s just the beginning. It’s estimated that incorporating AI could increase corporate business profits by up to $4.4 trillion annually. The more marketers harness it, the more positively it reflects on individual and company-wide performance.
The Social Media Productivity Report found 63% of social media marketers agree manual tasks prevent them from doing high impact work—reinforcing that many marketers are bogged down by tasks that could easily be handled by AI. Another 75% of marketers agree AI is an important factor in how well they can do their job, and 93% believe AI has a positive impact on their output.
That’s how we see AI at Sprout: a force multiplier that significantly increases the time our team members have for their most critical work.
For example, we use tools like Writer to speed up case study creation—what used to be a weeks-long process became a one-day task. We also use Sprout’s AI Assist capabilities to draft social media posts and generate alt text faster, and use our AI-driven Social Listening to source performance insights and business intelligence in seconds.
A Sprout Social Instagram Reel where a member of our social team explains how AI Assist benefits teams
Want to know more? Discover how Sprout can help you harness the power of AI for social media marketing.