Another thing chatbots can do for you is russia phone number lookup to increase customer retention. Chatbots may help you collect and analyze user data and assist users who look for information or products.
Finally, chatbots can help you reinforce your brand identity. Creating an engaging assistant that speaks to your target audience and reflects your brand personality is a powerful way to make your app stand out.
AI is a perfect tool for building the most relevant product recommendations for your users and, thus, guaranteeing app users an improved customer experience. And it’s not only eCommerce apps that can benefit from it. Whatever it is that your app offers, you want to make sure it offers what your users want.
AI is capable of generating high-quality recommendations as it analyzes customers' purchase histories, preferences, and interests. This way, AI helps businesses increase their revenue by recommending products that customers would be interested in buying or content that they would be more likely interested in.
3. Dynamic pricing
Another important point to discuss is the role of artificial intelligence in sales. AI empowers marketers with dynamic pricing and allows businesses to react quickly to changes in the market, as well as anticipate customer demand for specific products or services. By taking into account customer feedback and data from other sources, AI algorithms can help businesses adjust prices in real time for maximum profitability.
When Amazon first started using dynamic pricing, the company was far ahead of the curve. Today, dynamic pricing is a must for any mobile retail app.
2. Test Your Strategies
There is no static product recommendation tool. To get maximum results, you need to keep analyzing what works and what doesn’t and make necessary tweaks. This makes sense considering that customers’ preferences are dynamic.
Here’s a practical way to go about it. First, ask yourself what recommendation is working and for which customers. Is it best left alone, or does it need to be amplified? Does it work across devices, or is it specific to a browsing device? A/B testing your ecommerce recommendation strategy trains your engine and increases its efficiency.