What future awaits influencers on Twitter?
Posted: Tue Jan 21, 2025 3:53 am
Only 32% of marketers think about Twitter when planning an influencer marketing campaign. This may be because Twitter is text-based and doesn’t rely on video like Instagram or TikTok. To top it off, the future of the app is uncertain at the moment. Let’s find answers to the question of what’s next for Twitter.
Key points
In the second quarter of 2022, some 238 million people use the Internet daily.
Elon Musk bought Twitter for $44 billion, making him the company's largest individual shareholder. He's planning a major restructuring.
Twitter is not a visual platform, so marketers need to be more creative with influencer marketing campaigns.
41% of users say they would buy a product or use a service thanks to a tweet.
Twitter Inc. was founded in March 2006 and is still a leading microblogging service provider . Companies, celebrities, organizations and individuals alike frolic on the platform and share everyday thoughts, political opinions or humorous tweets in up to 280 characters.
Meanwhile, Twitter is one of the largest social media platforms worldwide , with around 238 million people using the network daily in the second quarter of 2022. At the same time, the advertising audience reach rose to around 7.75 million people in Germany alone. This puts Twitter in 15th place in the global ranking by country. In addition, influencers have amassed a considerable number of followers on Twitter, while they have not been able to promote themselves as well on the platforms Facebook, Instagram or TikTok.
As a public forum for unfiltered opinions, many controversies also surrounded the platform as disputes and debates broke out on the microblogging provider.
Twitter plunged into chaos because of Elon Musk?
In the fall of 2022, the South African businessman and billionaire bought Tw engineering directors email lists itter for $44 billion and appointed himself CEO. Since he criticised restrictions on freedom of expression on the platform shortly after the investment, experts expect a major restructuring.
Here are some examples of the latest news about Elon Musk according to the Neue Züricher Zeitung ( NZZ ):
On Monday, December 12, 2022, the former head of Twitter's communications department in Germany announced that he would appeal against the group's dismissal to the Hamburg Labor Court. Musk dismissed the entire Twitter communications department in Germany as a result of the restructuring under the new management.
According to Forbes magazine , Musk will lose his title of the richest person in the world on Wednesday, December 7, 2022. However, this is said to be short-lived. The entrepreneur and CEO of Tesla had held the title since September 2021, before that Amazon founder Jeff Bezos had been the richest person in the world. By investing in Twitter, Musk's net worth fell below the $200 billion mark. Shareholders of his car company Tesla complained that Musk was more concerned with the social network than the electric car brand. According to the report, Tesla shares have fallen by 47% since Musk declared his interest in Twitter.
In early December, more specifically on Tuesday, December 6, 2022, the Reuters news agency reported on the investigation by US federal authorities into alleged violations by his company Neuralink of US regulations on the welfare of laboratory animals. The company is said to have killed around 1,500 animals, including sheep, pigs and monkeys, since 2018. Musk has not yet commented on the allegations.
Key points
In the second quarter of 2022, some 238 million people use the Internet daily.
Elon Musk bought Twitter for $44 billion, making him the company's largest individual shareholder. He's planning a major restructuring.
Twitter is not a visual platform, so marketers need to be more creative with influencer marketing campaigns.
41% of users say they would buy a product or use a service thanks to a tweet.
Twitter Inc. was founded in March 2006 and is still a leading microblogging service provider . Companies, celebrities, organizations and individuals alike frolic on the platform and share everyday thoughts, political opinions or humorous tweets in up to 280 characters.
Meanwhile, Twitter is one of the largest social media platforms worldwide , with around 238 million people using the network daily in the second quarter of 2022. At the same time, the advertising audience reach rose to around 7.75 million people in Germany alone. This puts Twitter in 15th place in the global ranking by country. In addition, influencers have amassed a considerable number of followers on Twitter, while they have not been able to promote themselves as well on the platforms Facebook, Instagram or TikTok.
As a public forum for unfiltered opinions, many controversies also surrounded the platform as disputes and debates broke out on the microblogging provider.
Twitter plunged into chaos because of Elon Musk?
In the fall of 2022, the South African businessman and billionaire bought Tw engineering directors email lists itter for $44 billion and appointed himself CEO. Since he criticised restrictions on freedom of expression on the platform shortly after the investment, experts expect a major restructuring.
Here are some examples of the latest news about Elon Musk according to the Neue Züricher Zeitung ( NZZ ):
On Monday, December 12, 2022, the former head of Twitter's communications department in Germany announced that he would appeal against the group's dismissal to the Hamburg Labor Court. Musk dismissed the entire Twitter communications department in Germany as a result of the restructuring under the new management.
According to Forbes magazine , Musk will lose his title of the richest person in the world on Wednesday, December 7, 2022. However, this is said to be short-lived. The entrepreneur and CEO of Tesla had held the title since September 2021, before that Amazon founder Jeff Bezos had been the richest person in the world. By investing in Twitter, Musk's net worth fell below the $200 billion mark. Shareholders of his car company Tesla complained that Musk was more concerned with the social network than the electric car brand. According to the report, Tesla shares have fallen by 47% since Musk declared his interest in Twitter.
In early December, more specifically on Tuesday, December 6, 2022, the Reuters news agency reported on the investigation by US federal authorities into alleged violations by his company Neuralink of US regulations on the welfare of laboratory animals. The company is said to have killed around 1,500 animals, including sheep, pigs and monkeys, since 2018. Musk has not yet commented on the allegations.