How to improve your social SEO through Facebook?

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As you may already know, social SEO is the union between web positioning and social media. And it is important that you keep this in mind because today this type of positioning is one of the most used online marketing tools by digital companies.

Because?

Your company's social media profile could (or rather, should) appear in search engines. This means that if a potential customer searches for your brand and among the first results appears your own Facebook profile, with a large user community and a good description of your service or product, you will be able to increase both gcash database visibility and trust in your site.

Social networks not only contribute and help to create your own brand image, but they also function as large communities of opinion through which your potential clients could get to know you and your regular clients could consolidate you. Therefore, social SEO is as good as it is dangerous, as long as you do not have a good Social Media and Community Management strategy .

In this way, the content that we share on our social networks must be both indexable and attractive, we must respond to each comment or question from our followers and, if we work well, we must know how to choose the best social network that fits our corporate identity and product, but above all, our target. As you may already know, not all social networks are good for my company, and we must know how to find the social community/ies where my potential clients are in order to be able to make all the efforts in them.

In this sense, one of the most powerful general content social networks to increase our social SEO is Facebook. And even though it is used daily and its operation is not a mystery, we often do not know how to find those small opportunities that make us take full advantage of all the possibilities that this tool has. So, we are going to see three simple ways (although there are many more ) to improve social SEO through Facebook.

Link your Facebook profile to your website: The more links there are from your website to your Facebook profile, the more relevant it will be. So, link the Facebook button and “link” it to your profile from the header or footer , so that it is present on any page regardless of the user's navigation on your website. You can do the example with your own page, or go to any other page that interests you. Go to the Home page, look for the Facebook button, and then click on any other page and look for it again. It should appear on all the pages you visit within the site.
Build URLs for your website from your Facebook profile: As you may already know, link building is a highly valued action (as long as it is not artificial) by Google to position your page. In addition, if you do this work from Facebook, which has a great domain authority, the social network could even beat your own page in the search engine rankings. To do this, remember to include keywords in your posts , add good links from your page and, above all, quality content. Again, the exercise is simple. You can try several search engines. Access the search engine and type the name of a large company that comes to mind. Then, access the results and check which are the first five results. Most likely, these are the profiles of the different social networks, as well as their home (if good SEO work has been done).
Increase your Facebook community : Keep in mind that the number of times your site is shared on Facebook or the number of fans in your community are two important factors that are taken into account in SEO. So, the larger your user community, the greater the traffic to your page, and the more creative you (or your Community Manager) are in creating viral posts, the higher the authority your page will acquire.
Now that you know how to grow your social SEO from Facebook, all you have left to do is get to work. Social networks are becoming more and more important and influential in digital marketing , and that's why you have to take all this information into account. However, you must not forget that your work on them must always go hand in hand with the effort you have always been making (and that you must continue to make) in the SEO of your own website.