Top Spanish fashion influencers and bloggers

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Women with great personalities have taken to social media to create content focused on fashion and trends. Among the most prominent profiles we can find:

Paula Echevarría : Paula is part of the group of Spanish actors who have taken advantage of their recognition and jumped into the world of social media as influencers. Today, the Spaniard has 3.6 million followers on Instagram, making her a fashion icon thanks to her stylish and classy looks. Success in this sector has allowed Paula to launch her own fashion line and she has written a book, which shows her ability to influence in this field.

Reviewing her statistics within our platform for the identification and analysis of influencers, we have that Paula has an average engagement in her posts of 1.06% and an average engagement in her reels of 1.41% . The costs by formats are estimated to vary, in the case of posts, from 9,000 to 12,000 euros and in the case of reels from 92 thousand euros to 127 thousand euros. The stories, on the other hand, have an average value between 4 thousand and 7 thousand euros.

Read also: Influencer Marketing Guide for Fashion Brands

Dulceida: As we have already mentioned, Aida Domenech has more than 3.3 million follo chief of vp and training email database wers on Instagram with whom she shares her fashion and lifestyle content. The key to Dulceida's success lies in her ability to create original, authentic and close content for her community of followers, which has generated great engagement with her audience. This fashion blogger has worked with major fashion and beauty brands and has collaborated in the creation of fashion collections and beauty products.

Regarding her statistics, the influencer has an average engagement on her Instagram posts of 3.3% and the cost per post is between 20 thousand and 27 thousand euros . In the case of her reels , they have an average engagement of 1.89% and the estimated cost varies between 79 thousand and 109 thousand euros. Compared to stories , the price is usually a little lower compared to other formats, in which the cost ranges from 10 thousand to 13 thousand euros.

Maria Pombo: She started her journey by sharing her style, looks and lifestyle through her blog and social media. In a short time, she became one of the most important influencers in Spain, with a large number of followers on Instagram . Today, Maria has a community of 3 million people and is widely known for her sophisticated and elegant style, which has allowed her to collaborate with important fashion and beauty brands in Spain.

In Maria's case, her average engagement per post is 5.12% and the cost per post ranges from 20 thousand to 28 thousand euros. Regarding her reels, the average engagement is 5.43% and the estimated cost per reel ranges from 193 thousand to 266 thousand euros. Her rate per story varies between 10 thousand and 14 thousand euros.

Rocio Osorno : Rocio, who began her influencer career in 2014, is another of Spain's favorite fashion influencers. The fashion designer, who also has a wedding dress brand under her name, currently has a community of 1.5 million Instagram followers.

Looking at her statistics, we can see that Rocío's average engagement on her Instagram posts is 3.87% and the price per post ranges from 37 thousand euros to 51 thousand euros. Her reels have an average engagement rate of 5.66% and the estimated value of this format ranges from 220 thousand to 440 thousand. Finally, her stories can vary between 18 thousand and 25 thousand euros.

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