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Optimizing digital content is a task that must be carried out with great care to achieve success in any marketing campaign. One of its basic objectives is to get search engines to recognize the work done on a given website and position it among the top spots in their results. A new concept has gained importance and its application can have excellent results to achieve your goals in less time: “Social SEO”.
What is Social SEO?
This term is defined as the positioning of a website in search engines, thanks to the traffic generated by social networks . This goal is achieved by creating and sharing quality content, which will ultimately strengthen the authority of the website on the Internet and substantially improve its Pagerank . It is important to emphasize that the increase in visits also helps to capture a greater number of leads , who will later become customers and therefore help generate the high sales that every company desires.
Why is there so much talk about this new concept?
This new type of SEO is obviously due to the importance that each and every one of the social networks have gained in recent years, including Facebook, Twitter, LinkedIn and Instagram. The popularity of these sites has forced audiovisual content creators, writers and editors to come up with new ways to publicize their work, opinions and offers of goods and services in order to reach the largest possible audience.
What are the how does cash app work? benefits of sharing content on social media?
Creating pages with followers on these sites offers a wide range of possibilities:
– It allows you to attract a large number of supporters who will also become potential customers.
– It enables the public to participate instantly by offering their opinion. This feedback must be taken into account to refine aspects of the work done and thus offer exactly what the audience is looking for.
– It allows you to make the most of the audiovisual aspect that is characteristic of many of these pages. Instagram is the best example of this and has demonstrated the power that images and videos have to promote products on the Internet.
The benefits related to Social SEO
A website's reputation can grow rapidly thanks to the power of social media. Search engines like Google, for example, rank a site higher based on the traffic generated by content shared on Facebook or linked to via Twitter.
This is achieved thanks to the power that these pages have to connect people around the world of the most diverse ages, ideologies, preferences and social strata. Once a link becomes popular on these networks, it can be shared many times in less time than imagined. In this way, visits to a website will multiply, while its prestige on the network is strengthened.
Recommendations for achieving results by applying social media SEO
– Share buttons. All content created today must have “share” icons on the various networks that exist, from those mentioned in the previous paragraphs to others that can also generate abundant traffic, such as Pinterest, Tumblr, Reddit or StumbleUpon.
– Quality is the key. Accurate, well-rounded and relevant information for the reader will never go out of style. Each link on these pages must lead followers to content that adds value to their Internet experience, offering them what they are looking for at the right time. It should also be noted that well-written texts of more than 300 words will have a greater chance of being positioned appropriately.
– Avoid spam. Anything that is misleading or repetitive not only ruins the reputation of any site, but over time increases the risk that pages that create and share this type of content will be penalized in search engines.