Notion tweet example on X (Twitter)

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X (formerly Twitter)
Despite the rebrand, X remains the go-to suriname b2b leads platform for news, real-time updates, entertainment and education for its userbase. With nearly half (48%) of social media users with an X profile, men are significantly more likely to have a profile than women.

Text posts (formerly known as “Tweets”) still perform the best on X (Twitter).

Data visualization showing the types of brand content social media users are most likely to interact with on Twitter (X): text posts, static images, short form video (under 15 seconds), short form video (between 15-30 seconds), gifs and memes.
But static images and short-form videos follow closely, so don’t be afraid to experiment with supporting visuals on your posts in your X marketing strategy.

Source

YouTube
When it comes to YouTube marketing, the rules are a bit different.

Here, the longer your content, the more engagement it’s likely to get.

Our Content Strategy Report shows videos longer than 60 seconds perform the best on the platform.