Analyze the results of questionnaire data to uncover potential customer needs When the results of the questionnaire are released, the most important thing is how should we analyze the information collected through the questionnaire? At this time, we have to go back to what we envisaged at the beginning of the article. What are the initial key issues in questionnaire design? After analyzing the questionnaire, it is usually found that consumers’ voices contain multiple messages. The most common categories are as follows: 1. Understand consumers’ desires and desires What do consumers look forward to most? What are his psychological desires or needs? Merchants can use this information to strengthen their own advantages and further create customer loyalty. 2. Understand consumers’ needs and pain points Are there any needs that our products have not yet fulfilled, or that our competitors have not yet fulfilled?
When encountering a problem, you must return to the essence of the problem and delve into the real needs of customers, only then can you come up with a solution that can truly improve the problem and make consumers willing to pay for it! 3. Understand customers’ conflicts (reasons for hesitation and factors to consider) Before a customer purchases your product or service, there belarus mobile phone number list may be many reasons why he or she is hesitant. For example, price, service, packaging, quality, durability, shipping method, return method...etc. Try to find the key factors that make most customers doubtful, so that you can prescribe the right medicine and increase the transaction rate. In addition to the basic concepts of questionnaire design, you may also be curious about how to understand customers of different genders, occupations, and ages among all the completed questionnaires. Are there any differences in the results of the questionnaires?
In the questionnaire data collected this time, are there any differences in the thoughts of different ethnic groups on something? Or do you want to understand the correlation between various products from the customer's perspective? These advanced analyzes require cross-comparison analysis, correlation analysis, statistical hypothesis testing and other statistical methods through professional statistical techniques. You can find more professional courses to learn through online courses or books. ※Tips: Merchants can send survey messages through functions such as welcome messages, automatic response messages, group messages, and post strings. COLDSTONE launched new products during Christmas and designed quick-answer questions through LINE questionnaires to understand the response level of the new products.