“Valentine’s Day is a big deal on TikTok,
Posted: Mon Jan 20, 2025 10:30 am
with 77% of users across the EU celebrating the occasion and 55% of users saying Valentine’s Day is important to them. Early momentum builds as early as December, meaning your brand should aim to get a head-start on your Valentine’s Day campaigns to capture the hearts of TikTok who are eager to shop.”
TikTok’s Valentine’s Day planning guide is peru b2b leads only short, at 9-pages, but it’s packed with data insights and notes. You can download the guide for yourself here (with email sign-up), but in this post, we’ll take a look at some of the key notes.
First off, TikTok provides a timeline overview for your planning, showing when TikTok users start considering their Valentine’s Day purchases.
As you can see, some people are pretty excited about the day of love, with their plans beginning to form 6 months out, though the majority don’t start planning till a month before the day.
The guide also highlights additional Valentine’s Day planning trends, and hashtags that help to drive engagement.
TikTok Valentine's Day
As per TikTok:
“When it comes to Valentine’s Day shopping, TikTok users aren’t forgetting to treat themselves, as well as sharing the love with their friends are family. In fact, 17% of gifters buy for both a partner and someone else, while many turn Valentine’s Day into a moment of self-love, using hashtags like #SelfCare and #TreatYourself to celebrate.”
TikTok’s Valentine’s Day planning guide is peru b2b leads only short, at 9-pages, but it’s packed with data insights and notes. You can download the guide for yourself here (with email sign-up), but in this post, we’ll take a look at some of the key notes.
First off, TikTok provides a timeline overview for your planning, showing when TikTok users start considering their Valentine’s Day purchases.
As you can see, some people are pretty excited about the day of love, with their plans beginning to form 6 months out, though the majority don’t start planning till a month before the day.
The guide also highlights additional Valentine’s Day planning trends, and hashtags that help to drive engagement.
TikTok Valentine's Day
As per TikTok:
“When it comes to Valentine’s Day shopping, TikTok users aren’t forgetting to treat themselves, as well as sharing the love with their friends are family. In fact, 17% of gifters buy for both a partner and someone else, while many turn Valentine’s Day into a moment of self-love, using hashtags like #SelfCare and #TreatYourself to celebrate.”