Influencer Marketing Guide for Startups
Posted: Mon Jan 20, 2025 10:25 am
One thing startups have going for them when it comes to branding and marketing is their size. They are small, nimble, and agile enough to try new things. That’s why many are opting for influencer marketing over traditional media.
We live in a world of startups. There are more than 75,000 startups in the US alone , and more than 13,000 in the UK, France, Germany, Spain and the Netherlands. But don’t be fooled by the numbers: running a successful startup comes with considerable challenges.
Founders have to design a product or solution that works, fits a market, and stands out against the growing number of rival startups that are launched every day. Not to mention the large established companies whose market share they are trying to steal from them.
It is a well-known statistic that 90% of startups around the world fail. Marketing your company to the right audience is crucial to any startup’s chances of success. Finding the right marketing strategy to do so is even more important.
Why is influencer marketing a good option for startups?
Startups, by their nature, are small: small in size, small in brand awareness, and small in audit directors auditors email database budget . Despite being relatively new compared to traditional marketing, influencer marketing has been proven to help businesses combat these issues.
Influencer marketing, as we'll see, can help startups do a lot with few resources and still reach wide audiences, all while being incredibly cost-effective. Here's a rundown of why influencer marketing is a good option for startups.
1. It helps them increase brand awareness across all social media platforms
With 4.9 billion social media users worldwide , the social media audience is too big to ignore. But building a social media presence and increasing awareness among those social media users takes time . Many see influencers, with their ready-made audiences of engaged users, as a shortcut to building a brand presence and awareness . By partnering with an influencer, who promotes the partnership, startups have instant access—and a greater chance of success—to that audience, who could become followers as a result of their favorite influencer’s recommendation . That’s, in essence, how influencer marketing works, and why it’s so popular with businesses of all sizes.
We live in a world of startups. There are more than 75,000 startups in the US alone , and more than 13,000 in the UK, France, Germany, Spain and the Netherlands. But don’t be fooled by the numbers: running a successful startup comes with considerable challenges.
Founders have to design a product or solution that works, fits a market, and stands out against the growing number of rival startups that are launched every day. Not to mention the large established companies whose market share they are trying to steal from them.
It is a well-known statistic that 90% of startups around the world fail. Marketing your company to the right audience is crucial to any startup’s chances of success. Finding the right marketing strategy to do so is even more important.
Why is influencer marketing a good option for startups?
Startups, by their nature, are small: small in size, small in brand awareness, and small in audit directors auditors email database budget . Despite being relatively new compared to traditional marketing, influencer marketing has been proven to help businesses combat these issues.
Influencer marketing, as we'll see, can help startups do a lot with few resources and still reach wide audiences, all while being incredibly cost-effective. Here's a rundown of why influencer marketing is a good option for startups.
1. It helps them increase brand awareness across all social media platforms
With 4.9 billion social media users worldwide , the social media audience is too big to ignore. But building a social media presence and increasing awareness among those social media users takes time . Many see influencers, with their ready-made audiences of engaged users, as a shortcut to building a brand presence and awareness . By partnering with an influencer, who promotes the partnership, startups have instant access—and a greater chance of success—to that audience, who could become followers as a result of their favorite influencer’s recommendation . That’s, in essence, how influencer marketing works, and why it’s so popular with businesses of all sizes.