Paid = these are visits coming from paid channels, which can be social, video or search.
Referrals = are visits from users who have clicked on a referral link on saudi arabia whatsapp number another site that is not a search engine.
Email = is the traffic coming from a campaign done through email marketing.
CPC = is the term (cost per click) that indicates the traffic resulting from advertisements in an advertising campaign carried out on search engines or external sites.
To identify the best sources of traffic, it is advisable to look at which source/medium combination has the most users, but for the traffic to be considered truly high quality, the end goal is always for the user to interact or complete a conversion.
In this section, Google Analytics allows you to see the actual interactions of users in relation to the time spent on the pages of the website and measure their activity in relation to active sessions. These metrics are particularly useful when you want to create audience segments and perform more detailed marketing analysis for each screen and landing page.
The last section presents a graphic overview of the users' characteristics , including demographic data in relation to geographical origin (by state or city), gender (male or female), age groups, language or interests. A further distinction is the possibility of going into detail not only the users, but a distinction can also be made for " new users " or " returning users ".
Google Analytics 4: Here's everything you need to know to get started.. When it comes to Digital Marketing, Google Analytics is undoubtedly a fundamental tool for monitoring the success of your online performance.