How does the algorithm work on Pinterest?

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Pinterest's algorithm uses several factors to determine what content is shown to users on the platform. These factors include:

– Relevance : The algorithm takes into account how relevant a pin is to the search query or interests. Accordingly, the AI ​​filters based on titles, descriptions, and keywords. Pins that match the search query are more likely to appear.

– Quality : In addition, Pinterest’s AI algorithm assesses the overall quality of a pin, including image quality, general engagement metrics (e.g. saves, clicks, and comments), and the quality of the website the pin links to. The latter in particular is a strong criterion for ranking high in content searches on Pinterest. Accordingly, not only do pins need to be of high quality, but there must also be a thematic match with the linked website. Only if Pinterest also considers your page to be reputable will it be verified.

– Recency : The algorithm values ​​fresh content and may therefore favor Pins that have been recently posted or interacted with.

– Engagement : Another important factor for Pinterest’s algorithm is how users engage with content on the platform. Pins that have a high level of engagement, such as saving, clicking, and commenting, are more likely to be recommended to other users. Also read these five tips to increase engagement rates on Pinterest .

Influencer Marketing on Pinterest: How to Master the Algorithm
Influencer marketing on Pinterest can take a variety of forms, such as sponsored content, affiliate marketing, or product reviews. It’s worth noting that compared to other social media platforms like Instagram or TikTok, influencer marketing on Pinterest focuses less on personalities and more on products and services . This can be an advantage for businesses looking to showcase their offerings in a more product-driven way, rather than relying solely on the influencers’ personal brand. Read more about the new shopping and viewing features on Pinterest, too.

Another aspect of influencer marketing on Pinterest is the platform’s emphasis on long-term vp manufacturing production email database content . Pins have a longer shelf life than other social media posts, meaning that the content of an influencer marketing campaign will be seen and noticed for a longer period of time.

Kolsquare Tip : To take full advantage of Pinterest’s potential (in the long run), it’s a good idea to launch different influencer marketing campaigns and include different channels in them. As you know, Instagram is the opposite of long-term and content quickly disappears in the vastness of the app and endless scrolling. Consequently, it’s best to combine the ephemeral nature of Instagram with the longevity of Pinterest .

In Instagram campaigns, influencers spread a (brand) message and thus influence followers' awareness and attitude towards a brand. Followers trust KOLs and often even consider them friends, which means that specific messages and recommendations can be communicated.

In contrast, as already mentioned, Pinterest focuses on content , not influencers as people. Pinners use the platform to get inspired and discover new products, which leads to a high purchase intent. Overall, Instagram and Pinterest complement each other not only in terms of time, but also in terms of purpose. Instagram can raise awareness of the brand and its product , while on Pinterest the product is presented to a target group ready to buy and ultimately sold.

Ultimately, Pinterest’s unique selling point is that influencer marketing campaigns can drive traffic to businesses’ websites and increase sales.