Customer experience and personalization
Posted: Sun Dec 22, 2024 5:37 am
Creation and management of content, based on data and analytics . In addition, it is necessary to have the ability to amplify it with artificial intelligence tools.
Channel and media activation. It is vital to have a vision of all customer contact points and from there activate specific techniques for each channel.
It consists of connecting all the customer information from taiwan telegram group link different sources to personalize their experience.
Product and price. We are talking about customer activation through highly agile and personalized value propositions to build cohesive customer experiences. Especially when we talk about dynamic pricing tools.
It is not enough to have the capabilities and mindsets detailed above. Management must enable this holistic idea of modern marketing to fit into the organization through 4 key enablers:
A/ Cultural Design
Creating a memorable customer experience requires the participation of a large part of the organization. To do this, it is important to understand the objective and the reward as something shared and not individual. Making the company's mission feel like its own and rewarding teamwork are the best triggers for an environment with the right energy to face changes.
Channel and media activation. It is vital to have a vision of all customer contact points and from there activate specific techniques for each channel.
It consists of connecting all the customer information from taiwan telegram group link different sources to personalize their experience.
Product and price. We are talking about customer activation through highly agile and personalized value propositions to build cohesive customer experiences. Especially when we talk about dynamic pricing tools.
It is not enough to have the capabilities and mindsets detailed above. Management must enable this holistic idea of modern marketing to fit into the organization through 4 key enablers:
A/ Cultural Design
Creating a memorable customer experience requires the participation of a large part of the organization. To do this, it is important to understand the objective and the reward as something shared and not individual. Making the company's mission feel like its own and rewarding teamwork are the best triggers for an environment with the right energy to face changes.