Effective work of a sales manager requires not only knowledge and experience, but also possession of a number of key skills that help build successful relationships with clients. In the modern world, sales are not just an exchange of goods for money, but a process of creating value for the client and satisfying his needs.
Let's look at the skills that will not only become the basis for a successful career, but will also strengthen the company's reputation in the eyes of its audience.
Ability to establish contact and leave a positive impression
If the client does not trust the manager, the deal will not take place. Without building pleasant and respectful relationships, it is impossible to attract attention to the product. It is worth noting that trust is a basic setting; without it, no one will watch the presentation, get acquainted with the commercial offer, and even more so - conclude a contract.
In sales, everything is built overseas chinese in europe data on trust and mutual respect. This is the foundation, without such quality and skill, all the efforts of the sales manager will be in vain.
Ability to establish contact and leave a positive impression
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Newbies think that people are naturally inclined to trust. This is not true. Managers use many techniques and methods to gain the client's trust. They do not simply say: "Trust me," but try to subtly convince the client that it is safe and comfortable to work with them. Professionals know how to please and attract with their charisma, which allows them to sell effectively and efficiently.
Method of working with primary resistances
It is important to recognize the signs of primary resistance. This is indicated by phrases such as:
I just wanted to ask and have a look.
I don't need anything, thank you.
No, I'm not interested in that.
Thank you, I have a similar (the same) product.
Newbies, when faced with such answers, do not know how to react. Usually, they simply end the conversation, leaving the client. Pros never abandon a client with such a request. They know how to turn the conversation in the direction they need.
For example, they work with clients' defense mechanisms, offering them to move to a safe space to talk. There are many such examples. The main thing that a good manager understands is that any "pain" of the client must be worked with.
Knowing special techniques, basic settings from psychology, managers are able to captivate the client with the product and convince him to buy. There are other skills of a good sales manage