spend your entire budget b

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Facebook may notecause it won’t participate in auctions that are too far from your goals. Cost limit The latest addition to the Facebook ads family. In this case , Facebook sets the auction value but you choose the overall maximum cost. The cost cap therefore optimizes economic efficiency because it keeps the cost per action at or below the limit set by you. Attention: unlike the desired cost which instead will remain as close as possible to the cost per action even if cheaper ones exist. This strategy is useful when you want to increase your budget but keep costs as low as possible.

Remember though that you may have to liberia b2b leads raise your cost limit when you are no longer able to win auctions. ROAS Return On Advertising Spent. Return on advertising expenses. Extremely important data especially if you have an online store. In short, this data tells you how much value is returning to you on the advertising campaign you activated to obtain that value. The goal is for this to always be positive and therefore allow you to cover the costs of advertising but also make you money and therefore there is a surplus compared to advertising expenses.

Is it possible to activate a ROAS offer strategy while also indicating its objective? Certain! You can (for example) tell Facebook that you want a ROAS x3 and therefore the ad will have as a goal an income of 3 times the spend of your ads related to that specific campaign. But how does Business Manager know how much I earn from that particular campaign? This can be calculated by activating the Facebook pixel so that it tracks events related to the economic value obtained through that campaign. If you want to know what it is, how it works and how to use them I recommend you read our Facebook pixel guide .