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What is Lead Generation?
Lead acquisition is an essential element in attracting customers. We will explain in detail what it specifically means.
First of all, what is a lead?
Lead is a BtoB marketing term and means a "prospective customer." It is also ceo email list often used to refer to "information that only prospective customers have." In other words, lead acquisition means collecting information about prospective customers. If you can quickly collect and analyze information, you can carry out your marketing activities more efficiently.
What is the meaning of "lead generation" that you should also understand?
"Lead generation" is a term you should know when understanding lead acquisition. Lead generation refers to activities to acquire potential customers. The targets are individuals or companies who are interested in your company's products or services. Lead generation saves time and effort when conducting sales activities such as target research and managing information and data.