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What an obsession with throwing dirt on formulas, really.
Hey, if you're better off without them, or don't want to use them for whatever reason, fine. I respect that.
But you telling me that using them chinese overseas europe data is bad copywriting… what do you want me to say?
The reality is that we all turn to copywriting formulas at one time or another. I myself use them as a guide many times.
Could you write a landing page without using any?
Yes of course.
In fact, I write many of them without a formula.
But if I already have a structure that is validated and can serve as a basis, why wouldn't I take advantage of it?
The important thing is not that you memorize the formula, but that you understand it and internalize its logic.
That's why I'm going to talk to you about them here. Specifically, I'm going to talk to you about some of the most commonly used formulas in copywriting (with practical examples so you can see how they are applied).
Although it is better if we start at the beginning…
What are copywriting formulas?
This is important for you to understand.
Copywriting formulas are NOT templates. They are not about filling in the blanks like in English exams at school.
A formula is a guide.
It's a framework that tells you how to organize the different elements of your copy (pain points, benefits, social proof, etc.) to craft a sales message that's organized and converts more.
Is it necessary to follow them strictly?
Well, it depends.
If you are just starting out and haven't yet hit the keys much, my advice is to respect them. Because this way you can make sure that your text follows the principles of copywriting.
When we have more experience, we can allow ourselves the “luxury” of modifying the formula a little.
Because when you really, really understand the logic behind that structure , you're able to adapt it based on the information you've gathered during your research (depending on whether the product promise is far superior to the competition, or whether you have really powerful testimonials, etc.).