Development of professional skills"Content, Marketing and Rock 'n' Roll. A Muse-Book for Winning Clients on the Internet" by Denis KaplunovThis is a guide to creating compelling content. Kaplunov compares the principles of rock music with marketing strategies. Denis offers an original approach to attracting and retaining customers' attention online.
"The Content Marketing Strategy Course Guide" by Julia McCoyThe author writes about strategies, finding a target audience, SEO, creating, publishing and promoting materials. After completing the exercises from the book, you will have a complete understanding of the promotion schemes and how to apply them in practice.
"Hype? Explosive PR: A Step-by-Step Guide", Roman MaslennikovIn this book, the author explains how to create hype around a product. The novel reveals strategies and tactics for attracting media and public attention to create a bright brand image.
"Event Marketing. All about viber database organizing and promoting events", Dmitry RumyantsevRumyantsev told how to create events that are remembered. And how to use them to achieve marketing goals.
"The Hero and the Rebel: How to Use Archetypes to Your Advantage" by Mark MargaretIn this book, the author analyzes the experience of various global companies and teaches how to attract the attention of the audience. You will learn how to create an image and corporate culture, build communication and discover unique patterns for the brand.
"Service That Makes Money" by Richard OwenThe author analyzes various aspects of service formation and development. He separately considers design, personnel training, quality control and customer satisfaction.
"Marketing in the Automotive Business and More", Ksenia PopovaThe book provides an accessible description of modern marketing of the auto business in Russia. There are tasks in each chapter to practice skills.
"The Visual Hammer: How Images Can Speak Worth a Thousand Words" by Laura RiceThe author analyzes different aspects of visual marketing: design, photos, videos, social networks. The book provides practical advice and strategies for creating attractive content.
"487 Hacks for Internet Marketers" by Daria ZavyalovaIn the book, experts from the TexTerra agency share advice on Internet marketing: from advertising in messengers to promotion strategies. Even experienced professionals will be able to discover something new.
"Partnership and Sponsorship in the Event Industry. Playing the Long Game" by Natalia FrankelFrankel covers strategies for finding and attracting sponsors. He also describes principles for managing partnerships for long-term cooperation and mutual benefit.