The only way to be effective in marketing is to constantly learn. Some people take courses, some learn new things through experience, and some read.We have collected the best books on marketing for professionals and told you how they will be useful. The selection includes 30 books with basic concepts for beginners, as well as publications for experienced specialists.
Recommended Books for Marketers - From Beginners to ProsBooks are the best sources of knowledge for marketers. They will be useful for those who want to master the profession or are already working in this field. They contain classic marketing tools, practical guides on how to use them, and useful tips for promoting any business.
"About Advertising"The bestseller by the father of modern advertising David Ogilvy is the main source of knowledge for a successful marketer. The book tells how to attract customers and what advertising should be like. The author analyzes both brilliant ideas and unsuccessful solutions using real examples.example twitter database of content marketingRead on LitRes →David Ogilvy
"Selling the Invisible"A book about services marketing. How to promote a product that cannot be heard, touched or seen — the author analyzes it using practical examples. The material will teach you how to evaluate the quality of services, compare your offer with competitors, determine the true needs of your target audience and correct mistakes that affect the number of clients.example of content marketingRead on LitRes →Harry Beckwith
"Marketing 4.0"The author described how consumer behavior changed during the transition from traditional to digital marketing.example of content marketingRead on LitRes →Philip KotlerThe book describes:
how to interact with clients online and offline;
what tools will help strengthen the brand’s position in the market;
How to attract customers and increase user engagement online.
The material will be useful for both novice specialists and those who have devoted more than one year to marketing.
"Developing Value Propositions"The template book will help develop value propositions for any product or service. The author teaches the reader how to understand the desires of customers and make the offer more attractive than competitors. The book will be useful for marketers, project managers, entrepreneurs and managers in any business area.example of content marketingRead on LitRes →Yves Pigneur, Alexander Osterwalder
"Consumer Marketing"The book is suitable for those who want to understand the relationship between sales, financial indicators and marketing processes.example of content marketingRead on LitRes →Roger BestFrom it you will learn:
why and how to manage customer loyalty;
how to increase sales by working with marketing indicators;
how to attract customers and what tools to use for this;
The book contains many real examples with graphs, tables, charts and detailed explanations. It will help you understand how to build a marketing strategy based on real business indicators, and not on your personal vision.
How to sell more through competitor analysis and market segmentation.
"One Page Marketing Plan"A guidebook with a ready-made marketing plan that can be adjusted for any business direction. This is a list of nine points, divided into three stages of promotion.example of content marketingRead on LitRes →Allan DibA completed template from the book = a ready-made marketing plan. It will help attract and retain customers, even with a limited budget for promotion. The book is useful for marketers, as well as small and medium business owners.
"Marketing Wars"The book was published in 1986, but remains relevant to this day. It tells how to build marketing in the conditions of tough global competition.example of content marketingRead on LitRes →Al Rice and Jack TroutThe authors analyzed:
basic marketing strategies: defensive, offensive, flanking and guerrilla;
tools that will help you maintain your market leadership;
How small companies can survive among large competitors.
The book will be useful for marketers, managers and business owners.
"The Ten Deadly Marketing Sins"The book lists critical mistakes that marketers make. The author teaches how to analyze marketing strategies, find problems and eliminate them.example of content marketingRead on LitRes →Philip Kotler
"Hooked. On the hook"The book will help you create a product that will create a strong attachment in customers. They will come back and buy again, without additional advertising.example of content marketingRead on LitRes →Nir Eyal, Ryan HuveryaAfter reading, you will understand how to create exciting products, build customer loyalty, and form long-term relationships with them.
"Customer Journey"A practical guide to building a customer journey — the very same CJM. The author explains how to satisfy customers and increase their loyalty in a minimum of steps.example of content marketingRead on LitRes →Jim Kalbach
"Marketing without a budget"The book describes marketing strategies that do not require large financial investments. The author explains how to compensate for limited resources and how to increase your visibility in the market if the company has a small budget for advertising and promotion in general.example of content marketingRead on LitRes →Igor Mann
"Secrets of Analytics, or Analytics Without Secrets"A comprehensive guide to data analytics. The book covers everything from collecting and processing information to identifying sustainable trends and patterns.example of content marketingRead on LitRes →Tatyana TiminaThe material will teach you how to use different tools and methods for processing information. This will help you build a promotion strategy based on real data, not personal assumptions.
"Efficient or Dead. 48 Rules of Anti-Crisis Management"The book describes an innovative approach to business management, but will also be useful for marketers. The author tells how to get ahead of real competitors and take a stable position in the market even during a crisis.example of content marketingRead on LitRes →Vladimir MozhenkovUsing the tools in the book, you will be able to build anti-crisis promotion strategies and optimize the resources of the marketing department.
"Word of Mouth Marketing: How Smart Companies Get People Talking About Them"A comprehensive guide to organizing word of mouth marketing. The book describes how to launch word of mouth and turn it into a powerful brand promotion tool. The bestseller is addressed to beginners and experienced marketers, business owners and company managers.example of content marketingRead on LitRes →Andy Sernovitz
Psychology of consumer behaviorThe psychology of consumer behavior will help you understand what customers need and why they want to buy your product. We have selected five books that will help you study it.
"Advertisement. Playing on emotions"The book explains the role emotions play in the purchasing process. The authors use visual examples to show how to "hook" customers' feelings with advertising and increase sales.