What you can do : Black Friday and Cyber Monday start earlier and earlier every year, remember that. Start your strategies earlier ( e.g. October ) to capture purchase intent. Oh, read between the lines: we talked about BFCM, but, as a holiday, these considerations also apply to Christmas. Get started with your Christmas strategy now! WORLD NEWS YOU NEED TO KNOW Take it easy : Instagram is about to expand the length of its Stories to 60 seconds . Telegram is serious : the messaging app is growing more and more and to support the costs of this growth it has launched its advertising program .
GoDaddy and its affiliated brands togo business email list have suffered a massive data loss . Addictive (musical) : Many apps are copying TikTok’s infinite vertical scroll to get the same performance. Spotify is one of them . THE STRATEGIC DATABASE If the strategy doesn't work, the ads don't work “I do e-commerce/local/network marketing/etc., can you give me some advice? My ads aren’t working!” Here, if you've ever made or received a similar request, today we'll explain why it's wrong a priori . The truth is that giving specific and valid advice if you know nothing about the project in question is impossible.
And by nothing we also mean information such as the industry and type of product or service being sold. The picture at our disposal would be too partial to advise how to make it a true work of art. This is the most important advice you could ever receive : if your ads aren't working, you need to rethink your entire strategy or even your product. In fact, from experience we can tell you that if the strategy works as a whole, then even poorly optimized ads will produce results. “Okay, but how do I know when my strategy is right or wrong?” You just need to ask yourself some questions, the right ones : Why should a consumer buy from you? What do you offer that is different or more than others? Does the product or service you are promoting really have appeal? What is the perception of the brand you are promoting? What is the position of this brand compared to its competitors? What is the experience of a user once they arrive on your site? Is the purchasing process quick and easy? Everything that falls outside the sphere of influence of these questions you can consider “ ad optimization ”.
We smell a hacker : the web hosting platform
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