For example, you may have a lot of

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This might involve talking to colleagues in product marketing or operations. You need to fully understand your target audience and then translate that into a tailored social media plan to delight that audience. This will also help you understand where your current social media marketing campaigns are falling short.



For example, you may have a lot of engagement from list of canada fax number , but if your organization wants to market to the Gen Z group, you need to consider how to get more engagement from that audience. Leverage tools like Facebook Insights, Twitter Analytics, and Google Analytics to gather data about your audience’s preferences and behaviors.



You can also use tools like Brandwatch’s Social Dashboard to understand your target audience’s current interests. Part 3: Competition Analysis and Market Research Conducting a competitive analysis of your market and the social media channels your competitors use is a great way to start understanding what your social media strategy should prioritize.