Evaluate Gmail and Google Search Ads

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This means you can also use these attributes to conduct competitive research. For example, you can click to see more information about any ad that appears in your Gmail inbox (below). You can grenada b2b leads also use Google Search to research keywords and related terms that you plan to target in your campaign, or that you think your competitors might be targeting.

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The only downside to this strategy is that while the interface can identify advertisers, it doesn’t always allow you to click through to view more paid content from the same advertiser. If the advertiser is verified, you can click "See more ads" to view more of that advertiser's paid content in the Google Ads Transparency Center.

But if the advertiser is not verified, you won't be able to click to see more ads. Since the Google Ads Transparency Center only displays verified advertisers, you can't search for them here either.

Now you know what data you can collect from the Google Ads Transparency Center. So, how can you use this competitive research to guide or improve your own Google Ads campaigns? Let's look at some strategies.

Rethink your YouTube keyword list
Did your competitive research uncover some interesting keyword ideas? You can manually add these keywords to your next video ad group. But keep in mind that selecting just one or two keywords can severely impact your ad serving.