A miser pays twice: why do you need website prototyping?

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Any builder will tell you that you can't build a reliable house without a foundation. The area of ​​the building, the wall material, the weight of the floors, the future layout - all these parameters affect the choice of the type of foundation and its depth. How does this relate to website creation? Prototyping is a kind of process of laying the foundation of the website, and the prototype is the very foundation on which the website is built brick by brick.

Many clients are mistaken when they take a prototype for a rough sketch. The top benefits of using fusion database prototype is the most important part of the technical task, which, in turn, is attached to the contract for website development. The document has legal force and requires the signature of the customer and the client, so the development team works based on the prototype data.

If the buyer of the house decides to redo the foundation after the walls and roof have been erected, it will be necessary to call a bulldozer or demolition team and demolish the house to dig a new pit and lay new piles or slabs. If the buyer wants to radically change the functions and structure of the web resource after the design and programming, it will be necessary to sign a new contract and pay for the website creation service again.

What does a website prototype provide?

The technical task, no matter how detailed it is, still does not give the customer a clear idea of ​​the future result of the work. Therefore, the client has to fantasize and generate a picture in his head. Unlike futile attempts to imagine the future site in the mind, prototyping brings clarity and is a kind of visualizer of the technical task. Even at the first stage, we show the client how the site will look in detail. We discuss which details need to be emphasized depending on the goals of the site, business features, and audience needs. The finished prototype displays the structure of the future site, including the functionality of pages, menus, and individual elements.

Alexey Chertov, project manager at Synapse

Stages of website prototyping

After contacting Synapse, the client gets to the project manager. The employee thinks over the structure or "tree" of the site and approves it at the same table with the buyer. Then the manager prototypes the web resource in a specialized program Axure. It allows you to create a full-fledged skeleton of the site with navigation, sliders and other interactive elements.


Prototyping starts with the main page. The location of each block and element on the site is justified from a professional point of view. It is important for the client to understand that the manager places the blocks in a certain sequence not because of his own preferences, but based on experience and taking into account the behavioral scenarios of future visitors to the web resource. We can evaluate and argue the effectiveness of the block arrangement scheme thanks to constant monitoring of our sites' indicators through "Webvisor" in Yandex.Metrica.

The Webvisor tool records the actions of website visitors in videos. By viewing the Webvisor recordings, you can detect errors in the structure and interface of the website, check the pages for ease of use, track mouse movements, clicks, page scrolling, and form filling. A detailed analysis of videos received from our clients' already launched websites gives an idea of ​​how to build a website prototype. This approach allows you to predict high conversion and makes the resource an effective sales tool.

Why is everyone happy?

Prototyping is useful for both parties to the contract. The customer sees the functionality of the site, interactive moments even before full payment. Based on their knowledge and impressions, they make adjustments at the first stage of development. Until the customer approves the prototype, the changes can be global, up to a complete revision of the prototype. By the way, adjustments do not take much time, compared to if we were to draw a design without creating a prototype. Speeding up work and saving time are a couple more arguments in favor of preliminary prototyping.