Of course, you can make a presentation yourself, but it is better to spend money on a professional designer who will definitely make a quality product.
When developing on your own, you must adhere to the following recommendations:
First of all, check out the software tools that will help you make a beautiful media kit:
Canva is an online design editing service. It contains a large number of templates that are easy to edit. If you don’t like any of the options, you can create your own design.
Etse – used when developing mint database a blog presentation. Contains a wide base of templates, some of which are paid.
Tilda is one of the most popular website builders, based on ready-made templates and sets of blocks. Suitable for developing an online version of a media kit.
Adobe Spark is a software product from Adobe that helps you integrate multimedia into your presentation.
PowerPoint. Don't be skeptical about this tool, it provides a fairly wide range of tools for creating a quality presentation.
Step 6: Systematize the source data and implement the idea
Create a media kit using one or more software tools, then distribute it to your chosen audience.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Clients
Additional information for compiling a media kit
Here we will cover several popular questions that arise when developing a presentation.
Who needs to be involved in the work?
Ideally, a marketer, a copywriter, a designer, and the company's manager should participate in creating a presentation. At the same time, it is necessary to properly build interaction so that each team member helps, and does not hinder, the other.
A 15-page presentation takes about 25-50 man-hours to develop. This data allows you to estimate the costs that will have to be incurred to create a good media kit.
What are the prices for media kit development services?
Here, everything depends on the volume and content of the presentation. Developing a media kit is a complex task. Thus, you will have to spend from 10,000 rubles on marketing analysis and drawing up the structure. The design will cost at least 500 rubles per page. The total cost of work is on average 30,000 - 35,000 rubles.
A quality presentation requires more than just a beautiful design. A copywriter's services for writing the text content will cost 9,000 rubles. Testing the presentation on focus groups costs another 6,000 rubles. This stage is necessary, as it allows you to understand which elements need to be improved, and which ones need to be completely redone to increase efficiency.
Additional information for compiling a media kit