Top 3 Influencer Marketing Campaigns in Home & Decor

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One of the sectors that has leveraged the power of influencer marketing to increase sales and brand exposure is Home & Decor, where collaborations with content creators have generated vibrant and memorable campaigns, redefining the relationship between brand, creator and consumer. In this article, we will explore three of the most notable influencer marketing campaigns of recent times in Spain. All of these best practices can serve as a basis for creating your own strategies and boosting the growth and visibility of your brand in the market.


Key points about home and decoration campaigns
Kave home has carried out campaigns with influencers from all over Spain. One of the most successful has been with the renowned content creator Dulceida .
Ikea, a benchmark for influencer marketing campaigns in the decoration sector, carried out a successful Christmas campaign with macro and micro influencers in Barcelona.
Westwing Spain is one of the five companies that are making waves on social media , and much of its success is due to collaborations with influencers on various platforms.
1. Kave Home, together with Dulceida
One of the favourite brands of Spanish influencers is Kave Home. In recent years, this brand has made the most of collaborations with well-known influencers on social media.

Kave Home launched a successful collaboration with Dulceida to decorate her new apartment in Madrid. Through a series of sponsored posts, Dulceida shared the process of decorating her apartment, highlighting the brand's trends and products . Once the work was finished, she made a reel on Instagram showing the before and after of her apartment, offering a 10% discount code for her followers.


In addition to displaying the furniture and decoration products used in Dulceida's apartment, the brand took advantage of the space to generate content for its own social networks , and as a complement, it created an exclusive blog on its website with detailed links to each product to direct users directly to the store, thus facilitating the purchasing process for those follow vp risk email database ers interested in acquiring the items. This is how this brand successfully reflects an example in the creation of collaboration agreements with influencers that lead users to a specific action, in this case, sales.

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But Dulceida has not been the only influencer with whom the brand has collaborated. The popularity gained by the famous “home tours” has encouraged Kave Home to be present in more influencer profiles that correspond to its values ​​and business vision. For example, the Spanish singer Ana Castillo shared a post on her Instagram account in which some of the brand’s furniture can be seen. This type of post is usually well received by audiences as it has a more “organic” appearance without forcing an advertising discourse. In this particular case, adding the hashtag #KaveHome gave the company recognition.