Make a festive wheel of fortune on the landing page and launch targeted advertising. On the site, you can raffle off discounts, bonuses, points, additional services among those who are ready to share their e-mail. You can also make a separate raffle with top prizes for those who made an order and tell about it at the warm-up stage.
In some niches, individual promo codes with a discount work well, the size of which can only be found out when placing an order. The main thing is to convey this information to customers in advance.
Black Friday is a chance to go beyond standard discounts and offers and laos customer email list encourage customers to take advantage of your unique benefits: free or, on the contrary, buying more expensive.
Offer free delivery to any region, assembly and installation in extreme conditions (at -30° or on ice), a sober technician on January 1, the ability to pay by phone, even where there is no Internet, etc. This will help you stand out from your competitors and attract users.
Also, the hot sales season is a great opportunity to upsell. Along with the “only now” discount, offer a higher rate, a higher-class product, a combination of products, and tell about them.