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create a google shopping campaign

Posted: Mon Jan 20, 2025 6:18 am
by muniyaakter
Then click on “new campaign” in your Google Ads account.



Now you will have to decide the objective of the campaign you want to start, but be aware that to create a Google Shopping campaign you can choose between sales, leads or website traffic or a campaign without an objective.

google shopping campaign goals

Then choose the type of campaign: shopping.

google shopping campaign type

Clicking on continue will allow you to enter the main settings to start it:

Campaign Name: The name should be intuitive to help you united arab emirates business email list understand what the campaign is and to find it more easily in the future. It can be changed later.
Campaign Type (Standard or Smart): The choice between a standard and smart shopping campaign is up to you. The standard campaign is the most popular, in which you will manually set each individual parameter and Google Ads will do what you decide. The smart campaign will instead independently manage offers and placements to get you the best possible result. It is true that with smart campaigns you have less control but it is also true that Google Ads knows well how to optimize a campaign!