Differences between both funnels

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The difference is quite simple, the marketing funnel goes from the moment a visitor enters the website until he or she becomes an identified, interested and qualified lead. Once you get a qualification, two things happen:



It remains as an identified lead to continue lead nurturing through content.
Go to the sales funnel to start the registration process using the filters we mentioned above until you become a registered member.


While the sales funnel is a continuation of the previous one, but with the firm intention of converting it into enrollment.

That is, the marketing funnel wants to push the lead naturally into chile whatsapp number database sales, while the sales funnel wants to convert leads into enrolled students.

So, while in the marketing funnel we qualify potential customers as unknown visitors, identified leads and qualified leads.

In the sales funnel we seek to filter them to keep those interested in enrolling through a selection process that goes from registration, evaluation and invitation.

Now, if your educational institution does not have different filters in the selection process, then the sales funnel is short and simple. From registration to enrollment.