SEO optimization of online store: 8 effective techniques
Posted: Mon Jan 20, 2025 6:12 am
Use original descriptions.
Texts copied from the manufacturer's website will not attract the audience's attention. Interesting, informative and creative descriptions will not only affect sales in the online store, but also SEO. Search engines prefer unique content, so they will rank your site higher in search queries.
Product Descriptions
2. Call to action button.
The target audience of any online store is divided into several categories. The how overseas chinese contribute to business in the usa second of them includes hesitant customers. Sometimes a buyer is ready to make a purchase, but for some reason is afraid to proceed to checkout. Your task is to help him decide, and a “call to action” button will perfectly cope with this task. Unfortunately, the design of the button is not always given due attention, while it is sometimes the one that helps the buyer make a decision. In order to push a potential client to buy, but not scare them away, we recommend using laconic, simple, unobtrusive calls to action that do not require unnecessary movements from the buyer.
Call to action button
3. Create a database of email addresses of subscribers.
This will give you the opportunity to communicate more closely with your audience using email newsletters. You can create it in different ways. The most common one is a pop-up window. It may partially block the client’s view for a while, but they are guaranteed to pay attention to it and leave their address if necessary.
4. Electronic mailing.
This is probably one of the most effective ways that will help you tell the client as much information about the product as possible. You can either do the email newsletter yourself or seek help from specialists who will competently organize work with the mail. Remember that buyers themselves are not averse to subscribing to updates in order to receive information about upcoming discounts or promotions before others. The more people subscribe, the higher the conversion of the site will be.
E-newsletter
5. Promotions and competitions.
Competitions, promotions, the opportunity to receive bonuses from the company - all this attracts new customers and, of course, warms up the interest of those already familiar with your products. You can play a large-scale competition among visitors or subscribers, the winner of which will become the owner of a large discount or a product that your company offers. It is important to think everything through correctly and really competently before starting to conduct it, otherwise, the promotion will only bring harm, not benefit. The main goal will be to increase the activity of the site and increase conversion, which will undoubtedly be followed by an increase in sales.
Promotions and competitions
6. Encourage “live” feedback.
SEO optimization of an online store involves setting up reviews under each product that is posted on your site. According to statistics, more than 90% of buyers tend to trust recommendations from colleagues, friends or relatives. They are more likely to decide to buy after receiving a review from loved ones. That is why it is so important to retain each client who will not only be satisfied with the purchase, but will also tell their friends about it. For a high opinion of the store, left on social networks, you can reward buyers with pleasant bonuses.
Encourage “live” reviews
7. Save items added to the cart.
The target audience of an online store is more likely to make a purchase if your site is convenient and as comfortable to use as possible. Some online stores set a special timer, according to which the goods in the basket will be stored for the time set by the seller. It is important that the buyer has a lot of time left for storage. Often, customers can spend several hours searching during the day, and prefer to place an order in the evening, after the end of the working day. Let them have this opportunity. We recommend storing goods for at least 12 hours.
Save items added to cart
8. “Live chat”.
SEO optimization has several techniques that help attract the target audience and increase the number of visitors to the online store. Designing a live chat with the site administrator is one of them. Communication with clients is an important part of any work, so potential buyers must have the opportunity to ask the manager a question of interest.
True, there is one nuance - the manager will have to answer all the client's questions immediately. The outcome of the deal will depend on his reaction.
An online store representative will be able to guide the client in the shortest possible time regarding the color of the product they have chosen, possibly send additional images, give recommendations, and encourage them to make a purchase.
Follow our recommendations and success is guaranteed!
Texts copied from the manufacturer's website will not attract the audience's attention. Interesting, informative and creative descriptions will not only affect sales in the online store, but also SEO. Search engines prefer unique content, so they will rank your site higher in search queries.
Product Descriptions
2. Call to action button.
The target audience of any online store is divided into several categories. The how overseas chinese contribute to business in the usa second of them includes hesitant customers. Sometimes a buyer is ready to make a purchase, but for some reason is afraid to proceed to checkout. Your task is to help him decide, and a “call to action” button will perfectly cope with this task. Unfortunately, the design of the button is not always given due attention, while it is sometimes the one that helps the buyer make a decision. In order to push a potential client to buy, but not scare them away, we recommend using laconic, simple, unobtrusive calls to action that do not require unnecessary movements from the buyer.
Call to action button
3. Create a database of email addresses of subscribers.
This will give you the opportunity to communicate more closely with your audience using email newsletters. You can create it in different ways. The most common one is a pop-up window. It may partially block the client’s view for a while, but they are guaranteed to pay attention to it and leave their address if necessary.
4. Electronic mailing.
This is probably one of the most effective ways that will help you tell the client as much information about the product as possible. You can either do the email newsletter yourself or seek help from specialists who will competently organize work with the mail. Remember that buyers themselves are not averse to subscribing to updates in order to receive information about upcoming discounts or promotions before others. The more people subscribe, the higher the conversion of the site will be.
E-newsletter
5. Promotions and competitions.
Competitions, promotions, the opportunity to receive bonuses from the company - all this attracts new customers and, of course, warms up the interest of those already familiar with your products. You can play a large-scale competition among visitors or subscribers, the winner of which will become the owner of a large discount or a product that your company offers. It is important to think everything through correctly and really competently before starting to conduct it, otherwise, the promotion will only bring harm, not benefit. The main goal will be to increase the activity of the site and increase conversion, which will undoubtedly be followed by an increase in sales.
Promotions and competitions
6. Encourage “live” feedback.
SEO optimization of an online store involves setting up reviews under each product that is posted on your site. According to statistics, more than 90% of buyers tend to trust recommendations from colleagues, friends or relatives. They are more likely to decide to buy after receiving a review from loved ones. That is why it is so important to retain each client who will not only be satisfied with the purchase, but will also tell their friends about it. For a high opinion of the store, left on social networks, you can reward buyers with pleasant bonuses.
Encourage “live” reviews
7. Save items added to the cart.
The target audience of an online store is more likely to make a purchase if your site is convenient and as comfortable to use as possible. Some online stores set a special timer, according to which the goods in the basket will be stored for the time set by the seller. It is important that the buyer has a lot of time left for storage. Often, customers can spend several hours searching during the day, and prefer to place an order in the evening, after the end of the working day. Let them have this opportunity. We recommend storing goods for at least 12 hours.
Save items added to cart
8. “Live chat”.
SEO optimization has several techniques that help attract the target audience and increase the number of visitors to the online store. Designing a live chat with the site administrator is one of them. Communication with clients is an important part of any work, so potential buyers must have the opportunity to ask the manager a question of interest.
True, there is one nuance - the manager will have to answer all the client's questions immediately. The outcome of the deal will depend on his reaction.
An online store representative will be able to guide the client in the shortest possible time regarding the color of the product they have chosen, possibly send additional images, give recommendations, and encourage them to make a purchase.
Follow our recommendations and success is guaranteed!