of visual signs (what we see);
of the symbolic message (interpretation of what we see).
In practice, then, we are talking about decoding the get russian phone number online meanings that the audience might see. incorporate the subconscious elements into all your communications and marketing campaigns.
Semiotic analysis can be part of the checklist when developing a new advertising campaign or in the content planning strategy . There are certainly no limits in its use in the world of digital and traditional marketing .