In hierarchical order, we have

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If you're still unclear about how all of Facebook advertising works , here's our Facebook Ads guide .

First of all, to start making ads, you need to understand how Facebook advertising is structured. In reality, it is not very different from Google Ads .


Countryside
Ad groups
Advertisements or listings
So, each campaign is made up of one or more ad groups, syria business email list which are made up of ads or individual ads.

Having an action strategy is the first rule. Therefore, here is how the various elements of Facebook campaigns are distinguished:

Campaigns are defined by objectives .
Ad groups are divided by budget , target , and placement .
The ads are divided by type (image, video, carousel, etc.), CTA (call to action), and landing link.
You must, therefore, have clear objectives, targets and budget.

Remember, in this regard, that the magic word is segmentation .

Being able to segment the target is fundamental. Segmentation helps in all the components of an ad: from creativity to budget optimization.

The secret, therefore, is to be specific. Only in this way will you reach a target that is truly interested in your product or service, greatly increasing the possibility of conversion.