Stages of transition from an offline store to an online business

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Do you have a traditional offline store and are you thinking about creating an online business? In our article, we will tell you what stages the transition from offline to online consists of and whether it is so difficult.

Stage I - Analysis and setting of project tasks
First of all, you need to understand for whom and why you are starting the why you need this database project, define the goals and objectives. What do you want to achieve with the help of the website on the Internet: attract potential clients for further consultation or give them the opportunity to buy quickly and easily? After all, such a clear path to purchase is the best solution in web development.

Stage II - Analysis of the target audience
Who do you want to sell your product/service to? Describe the profile of the most likely visitor to your site. This will help you develop a site that is as convenient as possible for your target audience and thereby achieve the desired conversion rates.

Based on the target audience and the tasks set, you will be able to understand which type of website is more suitable for you: a landing page or an online store.

Stage III - Selecting the type of site
First of all, to operate an offline store, you need to rent a space and design a showcase. You will have to do the same on the Internet.

In order to successfully sell your products online, you need a website. Its type depends on the business goals you want to achieve online. Therefore, before ordering web development, study our selection of the characteristic features of each option for online trading.

Business card website
Suitable for those who want to test a niche and understand whether there is demand for goods and services online. With the help of a business card site, you can analyze how people view the page and whether they leave requests.

The site does not have a shopping cart or online payment, but there are forms for feedback with the company. With the help of a competent, understandable for potential clients structure, you will be able to tell about yourself, present goods and/or services, describe the advantages of cooperation with you.

With all its advantages, the price of a business card site is quite affordable. For example, in our agency a business card site costs only 7600 rubles .


Catalog site
This type of website is suitable for companies selling goods and providing services for apartment renovation, house construction, bookkeeping, etc.

Unlike a business card site, a menu with important sections appears here: about the company, licenses, advantages, contacts, and others. With the help of navigation, the user will quickly find the information and products/services he needs in the sections of your catalog site.


Even if your client did not find what he was looking for, he can always order a call back through the forms that are present on every page.


The cost of a standard catalog site in our agency is 17,600 rubles. For this price, you get a ready-made tool for online trading. Read more about how cool our software product is (yes, it really is) on our website .

Online store
This is a website with a shopping cart and an online payment function connected, through which the user can quickly buy your products online. You have 3 ways to create an online store.

Scale the current site . However, such a solution is not possible on every platform. We have such an opportunity: using our web development solutions, you just need to connect the shopping cart and online payment function.