Marketers Tip : Always find a way

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3 – Social Proof
Another great marketing classic, again taken from Cialdini's book.

In practice, when we see that people similar to us like something, we will most likely end up liking it too (even if we wouldn't have noticed before).

The fact is this: we tend to adopt the behaviors and beliefs of people we trust.

It is a gift of evolution, which rewarded individuals who conformed most to the “tribe”.

In the online market, this behavior is even more common, because the vastness of possibilities offered by the Internet exacerbates our instinct to save.

Why spend energy searching for something among thousands and thousands of contents online when we can take advantage of the opinions of people who have already done this search before us?

Not to mention that for older audiences, the online is still a dark, mysterious, and dangerous place.

So, importance of confirmed social proof… now how can you apply it to your online business ?

There are several ways: the most classic is certainly south korea business email list to insert your customers' reviews on the homepage or on the sales page of a product or service. Here is an example from Basecamp (of which we analyzed the landing page and the marketing principles behind it in this article ):

basecamp You can also display on your site the number of followers you have on social media, the number of times your content has been shared, or the number of product reviews.

to demonstrate that your product or service has changed the lives of many people.

4 – The Decoy Effect
You've seen this a lot in pricing options: one option (the diversion ) is included just to let you choose the more expensive, or middle, alternative.

In Dan Airley’s famous TED Talk, “ Are we in control of our own decisions? ” , which you can watch below, Dan gives the example of a subscription ad for The Economist , which offers three deals: